Not all bitters serve the same purpose. Different styles are designed to support different types of drinks and flavour profiles.
Aromatic Bitters
Aromatic bitters are the backbone of many classic cocktails. Built predominantly around warm baking spices, herbs, and botanicals, they add structure, depth, and balance to drinks that lean toward sweet, spirit-forward, or stirred styles. In alcohol-free cocktails, aromatic bitters are often used to recreate the complexity and backbone of classics like the Old Fashioned or Manhattan, and also find a great home in tropical/tiki-style drinks, offering an accent of spice to citrus and tropical-forward flavours.
If you're new to non-alcoholic bitters, aromatic bitters are the best place to start.
Citrus and Orange Bitters
Citrus-forward bitters typically focus on highlighting the peel, zest, and bright aromatic oils of the corresponding citrus flavour. They are commonly used to lift lighter drinks, enhance citrus notes, and add definition to spritzes, highballs, and aperitif-style cocktails. Orange bitters are especially useful in low- and no-alcohol drinks where freshness and aroma matter as much as the accent of bitterness.
Specialty Cocktail-Inspired Bitters
Some bitters are designed around specific classic cocktails rather than serving as all-purpose seasoning or highlighting a specific single flavour. A familiar example is Peychaud’s-style bitters, closely associated with New Orleans cocktails like the Sazerac and known for a distinct, recognizable profile.
These cocktail-inspired bitters are used to anchor a drink to a specific style, adding a recognizable identity and structure with just a few drops or dashes. In non-alcoholic cocktails, they help faithfully recreate classic builds, preserving character without relying on alcohol.
Specialty Single-Botanical Bitters
Specialty single-botanical bitters are built around one predominant spice, herb, or botanical rather than a broad blend. While in practice they do in fact contain more than a single botanical in their formulation, these bitters are designed to highlight a specific, focused flavour note, adding clarity, warmth, or aromatic lift to a drink with just a dash or two.
In mocktails and zero-proof cocktails, single-botanical bitters are best used intentionally. They add contrast and character to a recipe without overwhelming the drink's balance.